Sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. May obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
Maintain assigned account bases while developing new accounts.
Process all correspondence and paperwork related to accounts.
Deliver advertising or illustration proofs to customers for approval.
Draw up contracts for advertising work, and collect payments due.
Locate and contact potential clients to offer advertising services.
Provide clients with estimates of the costs of advertising products or services.
Recommend appropriate sizes and formats for advertising, depending on medium being used.
Inform customers of available options for advertisement artwork, and provide samples.
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
Identify new advertising markets, and propose products to serve them.
Write copy as part of layout.
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
Gather all relevant material for bid processes, and coordinate bidding and contract approval.
Arrange for commercial taping sessions, and accompany clients to sessions.
Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
A high school diploma is required for this occupation. While formal training in advertising is useful, it is not mandatory. Most sales representatives in this field learned the job informally with an experienced representative. The ability to write and communicate well is important. For related information and recommended courses to prepare for this occupation, Tennessee high school students may visit the Marketing Education Curriculum Standards online.
Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
Speech Recognition - The ability to identify and understand the speech of another person.
Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
Written Expression - The ability to communicate information and ideas in writing so others will understand.
Written Comprehension - The ability to read and understand information and ideas presented in writing.
Near Vision - The ability to see details at close range (within a few feet of the observer).
Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Speech Clarity - The ability to speak clearly so others can understand you.
Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
Selling or Influencing Others - Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Communicating with Persons Outside Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.
Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.
Resolving Conflicts and Negotiating with Others - Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.
Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Provide Consultation and Advice to Others - Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.
Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job.
Performing for or Working Directly with the Public - Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
Processing Information - Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.
Identifying Objects, Actions, and Events - Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Third Interest High-Point - Tertiary-Cutoff/Rank Descriptiveness
First Interest High-Point - Primary-Rank Descriptiveness
Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Persistence - Job requires persistence in the face of obstacles.
Initiative - Job requires a willingness to take on responsibilities and challenges.
Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace.
Stress Tolerance - Job requires accepting criticism and dealing calmly and effectively with high stress situations.
Integrity - Job requires being honest and ethical.
Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Social Orientation - Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
Independence - Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
Self Control - Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
Innovation - Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
Concern for Others - Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
Leadership - Job requires a willingness to lead, take charge, and offer opinions and direction.
Analytical Thinking - Job requires analyzing information and using logic to address work-related issues and problems.
Achievement-Mean Extent - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Ability Utilization - Workers on this job make use of their individual abilities.
Achievement - Workers on this job get a feeling of accomplishment.
Working Conditions - Workers on this job have good working conditions.
Autonomy - Workers on this job plan their work with little supervision.
Variety - Workers on this job have something different to do every day.
Independence-Mean Extent - Occupations that satisfy this work value allow employs to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
Creativity - Workers on this job try out their own ideas.
Compensation - Workers on this job are paid well in comparison with other workers.
Social Status - Workers on this job are looked up to by others in their company and their community.
Moral Values - Workers on this job are never pressured to do things that go against their sense of right and wrong.
Responsibility - Workers on this job make decisions on their own.
Recognition - Workers on this job receive recognition for the work they do.
Co-workers - Workers on this job have co-workers who are easy to get along with.
Working Conditions-Mean Extent - Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
Activity - Workers on this job are busy all the time.
Security - Workers on this job have steady employment.
Advancement - Workers on this job have opportunities for advancement.
Relationships-Mean Extent - Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
Company Policies and Practices - Workers on this job are treated fairly by the company.
Supervision, Human Relations - Workers on this job have supervisors who back up their workers with management.
Recognition-Mean Extent - Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
Support-Mean Extent - Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.
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