Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, newspapers, and packaging.
Experience- A minimum of two to four years of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Education- Most of these occupations require a four - year bachelor's degree, but some do not.
Job Training- Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Examples- Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, human resource managers, computer programmers, teachers, chemists, and police detectives.
Formulate basic layout design or presentation approach, and specify material details, such as style and size of type, photographs, graphics, animation, video and sound.
Review and approve proofs of printed copy and art and copy materials developed by staff members.
Manage own accounts and projects, working within budget and scheduling requirements.
Confer with creative, art, copy-writing, or production department heads to discuss client requirements and presentation concepts, and to coordinate creative activities.
Present final layouts to clients for approval.
Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
Hire, train and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
Work with creative directors to develop design solutions.
Review illustrative material to determine if it conforms to standards and specifications.
Attend photo shoots and printing sessions to ensure that the products needed are obtained.
Create custom illustrations or other graphic elements.
Mark up, paste, and complete layouts, and write typography instructions to prepare materials for typesetting or printing.
Negotiate with printers and estimators to determine what services will be performed.
Conceptualize and help design interfaces for multimedia games, products and devices.
Prepare detailed storyboards showing sequence and timing of story development for television production.
Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
Coordination - Adjusting actions in relation to others' actions.
Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Near Vision - The ability to see details at close range (within a few feet of the observer).
Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
Written Comprehension - The ability to read and understand information and ideas presented in writing.
Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Visualization - The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
Written Expression - The ability to communicate information and ideas in writing so others will understand.
Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.
Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Visual Color Discrimination - The ability to match or detect differences between colors, including shades of color and brightness.
Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job.
Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.
Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.
Interacting With Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Provide Consultation and Advice to Others - Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.
Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.
Artistic - Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Second Interest High-Point - Secondary-Cutoff/Rank Descriptiveness
Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Ability Utilization - Workers on this job make use of their individual abilities.
Creativity - Workers on this job try out their own ideas.
Achievement-Mean Extent - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Achievement - Workers on this job get a feeling of accomplishment.
Autonomy - Workers on this job plan their work with little supervision.
Independence-Mean Extent - Occupations that satisfy this work value allow employs to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
Responsibility - Workers on this job make decisions on their own.
Working Conditions - Workers on this job have good working conditions.
Recognition - Workers on this job receive recognition for the work they do.
Authority - Workers on this job give directions and instructions to others.
Variety - Workers on this job have something different to do every day.
Moral Values - Workers on this job are never pressured to do things that go against their sense of right and wrong.
Activity - Workers on this job are busy all the time.
Company Policies and Practices - Workers on this job are treated fairly by the company.
Recognition-Mean Extent - Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
Working Conditions-Mean Extent - Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
Compensation - Workers on this job are paid well in comparison with other workers.
Social Status - Workers on this job are looked up to by others in their company and their community.
Co-workers - Workers on this job have co-workers who are easy to get along with.
Security - Workers on this job have steady employment.
Relationships-Mean Extent - Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
Independence - Workers on this job do their work alone.
Advancement - Workers on this job have opportunities for advancement.
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