Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Prepare budgets and submit estimates for program costs as part of campaign plan development.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
Assist with annual budget development.
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Prepare and negotiate advertising and sales contracts.
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.
Gather and organize information to plan advertising campaigns.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Confer with clients to provide marketing or technical advice.
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Plan and execute advertising policies and strategies for organizations.
Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.
Train and direct workers engaged in developing and producing advertisements.
Coordinate with the media to disseminate advertising.
Contact organizations to explain services and facilities offered.
Direct and coordinate product research and development.
Represent company at trade association meetings to promote products.
Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
Employers prefer advertising and promotion managers to have a bachelor's degree in advertising or journalism. Relevant courses include marketing, consumer behavior, market research, sales, communication methods and technology, and visual arts. For related information and recommended courses to prepare for this occupation, Tennessee high school students may visit the Marketing Standards online.
Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Written Expression - The ability to communicate information and ideas in writing so others will understand.
Speech Clarity - The ability to speak clearly so others can understand you.
Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
Speech Recognition - The ability to identify and understand the speech of another person.
Near Vision - The ability to see details at close range (within a few feet of the observer).
Written Comprehension - The ability to read and understand information and ideas presented in writing.
Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.
Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Number Facility - The ability to add, subtract, multiply, or divide quickly and correctly.
Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.
Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.
Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Resolving Conflicts and Negotiating with Others - Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.
Scheduling Work and Activities - Scheduling events, programs, and activities, as well as the work of others.
Coordinating the Work and Activities of Others - Getting members of a group to work together to accomplish tasks.
Selling or Influencing Others - Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Performing for or Working Directly with the Public - Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
Communicating with Persons Outside Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Performing Administrative Activities - Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.
Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Guiding, Directing, and Motivating Subordinates - Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.
Provide Consultation and Advice to Others - Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.
Monitoring and Controlling Resources - Monitoring and controlling resources and overseeing the spending of money.
Developing Objectives and Strategies - Establishing long-range objectives and specifying the strategies and actions to achieve them.
Developing and Building Teams - Encouraging and building mutual trust, respect, and cooperation among team members.
Staffing Organizational Units - Recruiting, interviewing, selecting, hiring, and promoting employees in an organization.
Artistic - Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Second Interest High-Point - Secondary-Cutoff/Rank Descriptiveness
Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Integrity - Job requires being honest and ethical.
Innovation - Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace.
Initiative - Job requires a willingness to take on responsibilities and challenges.
Self Control - Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Stress Tolerance - Job requires accepting criticism and dealing calmly and effectively with high stress situations.
Persistence - Job requires persistence in the face of obstacles.
Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
Independence - Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
Leadership - Job requires a willingness to lead, take charge, and offer opinions and direction.
Concern for Others - Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
Analytical Thinking - Job requires analyzing information and using logic to address work-related issues and problems.
Social Orientation - Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
Working Conditions - Workers on this job have good working conditions.
Creativity - Workers on this job try out their own ideas.
Achievement-Mean Extent - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Ability Utilization - Workers on this job make use of their individual abilities.
Achievement - Workers on this job get a feeling of accomplishment.
Authority - Workers on this job give directions and instructions to others.
Compensation - Workers on this job are paid well in comparison with other workers.
Independence-Mean Extent - Occupations that satisfy this work value allow employs to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
Activity - Workers on this job are busy all the time.
Company Policies and Practices - Workers on this job are treated fairly by the company.
Autonomy - Workers on this job plan their work with little supervision.
Working Conditions-Mean Extent - Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
Variety - Workers on this job have something different to do every day.
Recognition-Mean Extent - Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
Co-workers - Workers on this job have co-workers who are easy to get along with.
Security - Workers on this job have steady employment.
Recognition - Workers on this job receive recognition for the work they do.
Social Status - Workers on this job are looked up to by others in their company and their community.
Responsibility - Workers on this job make decisions on their own.
Advancement - Workers on this job have opportunities for advancement.
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